> ## Content Index
> Fetch the complete content index at: https://betweenthelines.linear-b.co.uk/llms.txt
> Use this file to discover other available public pages before exploring further.

# Welcome to Between the Lines
- URL: https://betweenthelines.linear-b.co.uk/coming-soon/
- Published: 2026-06-13T04:50:32.000Z
- Updated: 2026-07-06T20:16:38.000Z
- Author: Dominic Jordan
- Tags: News

I started this site as a place to collect the posts I've been making on LinkedIn analysing job adverts for data roles at football clubs. That's the main reason it exists.

I do various other things too, and I occasionally write about data, AI and football organisations more broadly. I also sometimes present at conferences or on broadcast, but not as often as I could. If you want to know why, you can do find that [here](https://betweenthelines.linear-b.co.uk/about-me/).

### Why is this site called 'Between the Lines'? 

I started this site writing about what you can tell about a club's data capability from how they write their job adverts. Reading between the lines, essentially.

(Honestly though, I just thought it sounded cool. Mostly I compare Data Science teams to **restaurants** as I did [here](https://trainingground.guru/video/dominic-jordan-unlocking-long-term-value-through-data/?ref=betweenthelines.linear-b.co.uk), but that doesn't really work for football.)

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